Eric Klien, a Las Vegas-based entrepreneur, had spent six months pondering the dilemma of dating.
“Traditional methods of courting and flirting are risky generally,” he wrote at the time.
In one corner is a cluster of Hallmark-red sofas; romantic slogans adorn a board above the photocopier.
There are hearts everywhere – from the pendant on an employee’s necklace to the novelty fruit bowl.
“It started off as sheer geek territory,” says Gregory. Stigma was high.” Jane Stuart barely told anyone when she set up a profile on the site in 2001.