Quiet, soft-featured, and ordinary looking, he is the kind of person who can get lost in a roomful of people and who seems to take up less space than his large frame would suggest.
"If you don't have English, you can't do anything." Frind eventually adjusted, but his was a lonely childhood. When his parents want to see him, they make the 14-hour drive southward.
After graduating from a technical school in 1999 with a two-year degree in computer programming, Frind got a job with an online shopping mall. "It'd start with 30 people, then five months later, there'd be five.
His hometown, Hudson's Hope, is a cold, isolated place not far from the starting point of the Alaska Highway.
Frind's parents, German farmers who emigrated just before his fourth birthday, bought a 1,200-acre plot 10 miles from town and initially lived in a trailer without electricity, phones, or running water.
While he is doing this, he carps about Canada's high income taxes, a serious problem considering that Plenty of Fish is on track to book revenue of $10 million for 2008, with profit margins in excess of 50 percent. "Most of the time, I just sit on my ass and watch it." There's so little to do that he and his girlfriend, Annie Kanciar, spent the better part of last summer sunning themselves on the French Riviera.