Creating online dating profiles helps consumers carefully consider potential matches.
OKCupid is one of the most popular dating sites and is free to sign up initially.
It works with special algorithms that match users with potential dates.
Zoosk is a singles dating app that uses a behavioral matchmaking engine to pair users who its system indicates will be a good match.
The app is available in over 80 countries and has over 27 million searchable members.
Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.