Even in Super Sad True Love Story—the Gary Shteyngart novel where everyone wears an "äppärät," a device around their necks that broadcasts to everyone around them their credit history, income, cholesterol, and how attractive they are compared with everyone else in the vicinity—even in that world people fall in love. Executives in the middle of a growing business can be forgiven for overstating trends—as can individuals used as anecdotal launching pads for trend pieces—but readers should take it a little slower.
So rather than go right to "online dating is threatening monogamy," as Dan Slater argues in his article in magazine, maybe we could agree with the less alarmist conclusion that people who engage in rapid serial online dating are probably less likely to make commitments because they won't settle down.
Inequality Second, I think it's possible that—in addition to undermining what's left of monogamy—the spread of online dating will widen some social inequalities.
Remember those left behind by Jacob's wandering webcam eye in the article?
Here is the pattern—with each cell showing the percentage of men replaying to messages from women, according to the race of the sender (left) and the recipient (top).