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This would help Kik differentiate itself from competing messaging services, as well as monetise the product.

So what's contributing to the quick growth of the service, which launched in 2010?

Kik CEO Ted Livingston said the following in an interview with , but without the visual nudity and on the mobile.

There's also the fact that mobile numbers aren't used, in favour of usernames which is believed to have also helped build a strong following.

Kik has announced the company (and popular messaging service) has crossed the 50 million user marker. The only issue is their lack of support for Windows Phone.