Starting a dating service may seem like an easy thing to do, but in actuality it takes a lot of planning, work and knowledge of the competition to succeed.
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“You can’t go into recruitment thinking it’s just a job,” says Kevyn Robins, founder of online recruitment business, People uk.
Robins should know: having been in the industry for nearly 14 years and just started his second recruitment business, he is keen to emphasise that while there is money to be made in the industry, those who want to run their own agency must be aware that in recruitment, you are dealing with people’s lives.
For instance, your dating site can connect divorced singles, people older than 55, same-sex singles looking for long-term relationships or those with an active lifestyle that are looking for activity partners. Name your online dating service, ensuring the name is appropriate for your niche.