For the ancient Egyptians, black had positive associations; being the color of fertility and the rich black soil flooded by the Nile.
It was the color of Anubis, the god of the underworld, who took the form of a black jackal, and offered protection against evil to the dead.
It became the color worn by English romantic poets, businessmen and statesmen in the 19th century, and a high fashion color in the 20th century.
In the Roman Empire, it became the color of mourning, and over the centuries it was frequently associated with death, evil, witches and magic.
According to surveys in Europe and North America, it is the color most commonly associated with mourning, the end, secrets, magic, force, violence, evil, and elegance.