Long before everyone seemingly had their own brand and waved the flag of pure ideals, Josh was celebrating and supporting the independent and the underground. I would never have imagined such a thing in 2015 could be possible, but we were overwhelmed by the support. That’s a ton of hard copies to sell today, especially for an independent video. It’s honestly hard to tell exactly considering how many copies we’ve given away to the skaters in the video, friends, contributors, etc. Were you surprised by just how intensely this video was embraced by the skate community?
As Josh continues to lead this charge in 2016, I got a chance to catch up with him on all things Theories. I heard you made over 7,000 copies of Static IV/V, sold through them quickly and had to make more. It’s always hard to really get a sense of it when you’re in the eye of the storm.
So a couple of years ago I started seeing a trend of skaters going out of their way to support and purchase underground dvd projects.
So everything kind of went full circle and now it’s coming back.
Overall, I can’t ever tell if people are being legitimately complimentary or just being nice haha.