It was in these jobs that the idea for a professional dating service came about.
She went “On the Record” with Bharati Jagdish about low marriage and high divorce rates in Singapore, making her own marriage work and how the dating industry has evolved.
There were a lot of busy professionals who needed help meeting the right people.
Some of them didn’t want others to know that they were coming to us for help, but they would come. In our first office, the office door was actually opposite a pantry and we had one client who rang our doorbell and then went to wait at the pantry. Bharati: He didn't want to be seen entering your office. And even when we had success stories, it was very difficult for anybody to openly say, “We actually met through Lunch Actually." And in fact when I go for my clients’ weddings, I always try to keep a very low profile and just eat my dinner and hope that nobody would ask me what I do for a living.
Busy professionals looking for love needed help and she could help provide it.