Thanks to the growth of such sites, the industry has expanded at 3.5 percent a year since 2008--right through the recession--to become a $2.1 billion powerhouse.
Analysts expect the acceleration to continue over the next five years.
Plus, more people are getting online all the time—70 percent American adults had broadband access as of last May, up from 42 percent in 2006.
As ever more people meet on the web, they’re also peeling away the stigma once associated with it.
In a poll last October by the Pew Research Center, just 21 percent of Internet users agreed with the statement “people who use online dating sites are desperate,” an 8-point drop from the last poll in 2005.