Today, one in five new relationships and one in six marriages are estimated to begin online.
The global online dating market is worth at least a billion dollars. Its users are spread across 40 countries and exchange 415 million emails a year.
In one corner is a cluster of Hallmark-red sofas; romantic slogans adorn a board above the photocopier.
There are hearts everywhere – from the pendant on an employee’s necklace to the novelty fruit bowl.
is not only the most popular dating website on the planet; it’s the granddaddy of them all.