“Try to avoid clichés in your profile because, let’s face it, everyone wants someone who's loyal and we all like walking on the beach at sunset.Ask your friend to keep an eye out for overused phrases.” Honey adds: “It's a good idea to emphasise your activities as people tend to be attractive to those who convey health and vitality.” It’s true – two of the most commonly used words in profiles on Ok Cupid are yoga and (slightly more intimidatingly) surfing.
The Online Dating Association says it is now the largest single way in which relationships start in the UK.
Some match you with potential partners, while with others you have free rein to browse and pick your own. With Match, which has millions of members, there's plenty of choice but you may have to go through hundreds of profiles to find your ideal date whereas e Harmony suggests dates for you based on compatibility.
“Let a friend know where you’ll be and when, and arrange a time to text to let them know you’re OK,” she says.
A lot of the outdated dating rules don’t apply, and sending the first message online is actively encouraged if you want to get your profile looked at. “Set aside an amount of time every day and write a handful of tailored introductory messages to new people,” he says.
According to Online Dating Magazine, 20% of Americans have gone out on a date with someone they met on line.