The problem is that because we have such a hard time explaining chemistry it takes on the level of myth – chemistry is just there or it isn’t. Marketers know this, which is why they practice artificial scarcity – they’ll tell you “Call now, supplies are running out!
Which – brace yourselves, I’m about to blow your minds – is bullshit. It’s a facet of our personalities that we want that which is denied to us. ” and rub their hands with glee whenever the news outlets pick up a story on how the HOT NEW GADGET is unavailable. Check e Bay the morning after a new i Phone is released.
Chemistry is a mix of sexual tension and emotional and intellectual engagement, and it can be built, if you know how. Sexual tension is desire for someone that is somehow thwarted, whether by circumstance, obstacles… But we’re talking about desire, not materialism, right?
The closer you get to actually getting it but without actually being able to achieve it causes the desire to grow.
Membership Plan: The membership base at is not as large as some competing sites, however, the members are generally looking for the same kind of deeper, fulfilling, loving relationships.