The dot-com company folded after several episodes were done, and its domain name was picked up by Nissan for its "Z" sports car.
A portion of Roth's work for The Rotten Fruit was done at the Snake Pit studios in Burbank with miniature sets, poseable clay and foam figures, two high-end digital still cameras, and a pair of Macintosh computers.
In January 2006, film critic David Edelstein in New York magazine credited Roth with creating the horror subgenre 'torture porn,' or 'gorno,' using excessive violence to excite audiences like a sexual act.
An allegory to the Holocaust can also be inferred with the unspeakable horrors being casually visited on unsuspecting innocent victims ensnared into a sinister Eastern European torture/death enclave devoid of human conscience or empathy.
In 2013, Roth received the Visionary Award for his contributions to horror, at the Stanley Film Festival.