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You can use this fear in your subject lines by adding an element of scarcity (limited availability) or urgency (limited time).

In fact, subject lines that include words that imply time sensitivity–like “urgent”, “breaking”, “important” or “alert”–are proven to increase email open rates.

At the same time, 68% of email recipients report email as spam based solely on the subject line.

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)Here are some great examples of email subject lines that satisfy sloth…If you really understand your buyer persona, you should know their biggest pain points.

Use those pain points to get subscribers to open your emails by solving that problem for them.

These emails serve to bring your subscribers back to your sales process.

You can write effective retargeting subject lines by overcoming objections, offering something to sweeten the deal, or alerting them that something bad is going to happen if they don’t take action.

The key to making this work for your list is to consistently provide value in all of your emails.